On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, we highly recommend reading Rand Fishkin's A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.
When it comes to optimizing a website or a blog post, there are two main factors at play:
On-page optimization
Off-page optimization
Today's article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.
Now, let's not confuse on-page SEO-optimization with onsite SEO-optimization.
Onsite SEO refers to the optimization of the entire website with things like sitemapping and setting permalink structures.
On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.
Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.
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Content: content should be unique and related to services.
Keywords: keyword density, keyword frequency, keyword search volume (different keywords for each page).
Title: In the title we will write with combination of keywords (different title for each page).
Meta Tags: Meta description, meta keywords and etc (different for each page).
Alt tags: This tag for images, images need to optimize with alt tags.
Anchor Text: Internal links optimized with Keywords.
Internal links: Navigation from one page to another page with out any confusion.
HTML Site Map: Define the structure of the site and list all the page links.
XML Sitemap: Generate XML Site map and submit to Google webmaster tools. XML sitemap will down load frequently and submit to google robots.
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